INFLUENCER CAMPAIGN STRATEGY & MANAGEMENT: Junkyard Golf Club
THE BRIEF:
Leading competitive leisure brand, Junkyard Golf Club, came to us to reinvent their Influencer Marketing strategy. Their goal was to increase brand awareness on a national scale and, most importantly, to drive sales in all seven UK locations.
THE IDEA:
We developed a dual-channel monthly seeding strategy, focusing on high energy video content from some of the UK’s top performing Gen-Z content creators spanning both TikTok & Instagram.
Keeping the brand’s target demographic in mind when coming up with the creative for the campaign, we tailored each monthly brief to meet the specific needs of the business. We worked closely with the brand on each monthly campaign to mirror their existing marketing calendar and to ensure their brand identity remained cohesive and consistent throughout, leveraging our talent portfolio to promote one-off product launches, offers and seasonal campaigns.
THE RESULT:
£190k Profits Generated
22.5K Discount Code Redemptions
3M REACH
180K Interactions
INFLUENCER CAMPAIGN STRATEGY & MANAGEMENT: ALCOTRAZ PENITENTIARY
THE BRIEF:
To foster authentic partnerships with brand ambassadors on a monthly basis to increase brand awareness and drive sales in the UK and Australia.
THE IDEA:
Connecting Alcotraz with some of the UK’s top performing digital talent, we developed an ongoing, multi-channel campaign to showcase the Alcotraz experience, positioning it as the number one activity across all of their six UK cities, as well as Melbourne, Australia - the home of the newest venue on their ever-growing roster.
THE RESULT:
43 Viral Videos
13M Reach
2m Interactions
£92k Profits Generated