A HOLE IN ONE STRATEGY: DRIVING BIG WINS AND UNSTOPPABLE BUZZ FOR JUNKYARD GOLF CLUB
THE BRIEF:
Junkyard Golf Club, the ultimate name in competitive leisure, approached us with one mission: to shake up their Influencer Marketing strategy and break through the noise. The goal? Create a buzz that drives national brand awareness and—most importantly—cranks up sales across all seven UK locations. Challenge accepted.
THE IDEA:
We threw out the rulebook and crafted a bold, dual-channel seeding strategy that was as loud and unapologetic as the Junkyard brand itself. We harnessed the power of the UK’s hottest creators, covering several different niches, lighting up TikTok and Instagram with strong, high-energy video content that got people talking — and sharing.
Every piece of content was finely tuned to align with the Junkyard brand, keeping their target demographic at the core. The monthly briefs were strategically designed to sync with Junkyard's seasonal campaigns, product launches, and promotions. We worked hand-in-hand with the brand to keep everything consistent and cohesive, from the creative process to the campaign flow, ensuring every post popped.
Take a look at the impact after just 6 months…
THE RESULT:
💰 £190K profit generated
💥 22.5K discount code redemptions
📈 5M+ reach
❤️ 350K+ interactions
Mission accomplished. The buzz was real, the brand's presence exploded and the surge in sales followed.
BEHIND BARS TO VIRAL STARS: ALCOTRAZ’ MULTI-TERRITORY TAKEOVER
THE BRIEF:
To spark real, authentic partnerships with brand ambassadors on a monthly basis and to accelerate brand awareness and drive sales across multiple territories, including the UK and Australia.
THE IDEA:
Connecting Alcotraz with the fiercest global digital talent, we developed an ongoing, multi-channel campaign to showcase the Alcotraz experience, positioning it as the ultimate activity in all six UK cities as well as Melbourne, Australia—the latest location in their fast-expanding empire.
In under 6 months, here’s the impact we managed to generate…
THE RESULT:
🚀 43 viral videos
📈 13M+ total reach
❤️ 2M+ interactions
💰 £92K profit generated
And just like that, Alcotraz is no longer just a night out—it’s the night out.
TARA MAYNARD X JUNKYARD GOLF CLUB GET THE FESTIVE SEASON IN FULL SWING
THE BRIEF:
Junkyard Golf Club wanted to throw the Christmas party of the season — one that cut through the noise of the festive calendar and delivered serious buzz. An influencer event was on the wish-list, but they needed something bigger, bolder and more unique to cut through the Christmas chaos.
THE IDEA:
We knew this couldn’t be just another influencer night — it had to stand out. So we teamed up with none other than Tara Maynard — the bold, brilliant, and fabulously relatable mum of two with a highly engaged audience and a style as maximalist as the Junkyard brand itself. A match made in festive heaven.
From a carefully curated guest list and custom PR mailers to branded sweet treats, tooth gem stations, live DJs and more — we created an experience that delivered on both content and vibes. We even co-designed a limited edition cocktail with Tara that ran across all venues throughout November and December. But why stop at one night?
We levelled up the campaign with a nationwide treasure hunt, partnering with brands like GHD, Vans, and Nando’s. We hid cheeky elves across Junkyard’s seven UK venues and iconic city landmarks — driving footfall, fuelling UGC, and turning followers into real-life customers across London, Manchester, Oxford, and beyond.
THE RESULT:
🪩 Total event guest list reach: 10M+
🗞️ Coverage in Closer, Manchester’s Finest & more
📈 Campaign reach: 6M+
🤝 Collabs with global brands
🍸 Limited edition cocktail sold across 7 cities
From viral moments to IRL buzz, we turned up the heat on the festive season and gave Junkyard a Christmas campaign to remember.
SADDLED UP FOR SUCCESS: MOONSHINE SALOON’S DIGITAL MAKEOVER
THE BRIEF:
Moonshine Saloon wanted to shake things up on social and drive more customers through the doors of their two UK locations. The mission? Make noise, boost bookings, and stand out in the oversaturated experience economy.
THE IDEA:
We connected Moonshine Saloon with top-performing nano and micro influencers who know how to spark real engagement — not just empty likes. With a sharp strategy, curated briefs, and content that oozed personality, we injected a whole new lease of life into the brand’s online presence.
The result? Scroll-stopping content, a surge in interest, and a whole new audience ready to enter those swinging Saloon doors.
THE RESULT:
In just 3 months we acheived…
🚀 10 viral videos
📈 3M+ reach
❤️ 350K+ interactions
💰 £38K in direct revenue generated